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Alex was created to be the new main character of Street Fighter saga, but the requests by the fans convinced Capcom to re-insert Ryu and Ken also in the 3rd chapter of the game.
Alex entered the third World Warrior tournament because its sponsor, Gill, had seriously injured his best friend and mentor/father figure Tom, even though Tom had told him Gill had won fairly. Tom allowed him to go, letting him make his own decision. Alex won every match and then faced Gill. Although he defeated Gill, Alex did not have a chance to kill him, and he went home, to find Tom fully recovered.
Thoughts of revenge no longer clouding his mind, Alex encountered Ryu, who offered a match with him. When Ryu won, he encouraged Alex to hone his skills and seek out worthy opponents.
Alex is loosely based on professional wrestler Hulk Hogan. His pre-fight intro is similar to Hogan's trademark entrance and he has a special intro with Hugo that resembles Hulk Hogan vs Andre the Giant. He wears green overalls as pants (straps down) and combat boots, green fighting gloves, and a red headband.